Duration: 1 hour
Learning Outcomes:
5.3.3 Describe what is needed to create a Press Kit
5.3.4 Identify the community media networks suitable for distribution of the Press Kit and stimulate community media interest
5.3.5 Collaborate with others to organise the production and distribution of the Press Kit
Process: group discussion
- The participants are given 15 minutes to review the proposed links, containing the information on Media / Press Kit
- 6 volunteers are chosen for the group discussion, the rest of the class are instructed to be observers and write their own ideas on a sheet of paper that must be handed to the Facilitator upon the completion of the activity
- The Facilitator gives the instruction for the discussion: the participants should imagine themselves to be an organisation fighting for the rights of people with foreign background, and they want to pitch a story to the community media regarding a recent event of police brutality case in their country (or any other issue of their choice). As a group, they must decide what they should include to their Media / Press Kit in order to ensure media coverage: both supporting their story with enough facts, background, and evidence, and yet not having too much information that would distract the attention of the media representative, who can throw away bad-structured Media / Press Kit without even reviewing.
- One member of the group is asked to write a list of chosen items on a flip chart
- If the discussion participants can’t start a discussion, the Facilitator initiates the discussion with questions, such as “What is Media / Press Kit?”, “Why is it needed?”, “What is the structure of Media / Press Kit?”, “What would you include to the Media / Press Kit you are sending to the media?” and others.
At the end of discussion, the participants are asked to think of some creative ways of delivering the Media / Press Kit in order to get media’s attention, both online and offline
Annexes:
Video:
https://nonprofitmarcommunity.com/create-media-kit-nonprofit/
https://nonprofitpr.org/developing-a-nonprofit-press-kit/